Who we are
We are media buyers who talk to operators all day.
telsoni is a media buying and growth operation for the wellness industry. We work with medspas, aesthetics studios, beauty salons and gyms — businesses where acquisition is not abstract. Every dollar of spend has to come back as a booked treatment, a filled chair or a class that stays full.
Around that work sits The Wellness Signal, our podcast with the CEOs running those businesses. It started as research. It became the clearest record we have of how the acquisition landscape is actually shifting.
Operators are the best strategists
Every playbook we run came out of a conversation with someone who owns the P&L. That is why the podcast is not marketing for the agency — it is where the work gets discovered.
Media is a means, not a metric
Impressions, reach and lead volume are inputs. A kept appointment at a defensible cost is the outcome. Anything else is theatre performed for a dashboard.
AI changed the buyer, not the business
The fundamentals of wellness are unchanged: trust, proximity, results. What changed is how people find you — and how quickly they stop considering you if you are not in the answer.
The podcast
A room full of operators, on the record.
Each episode is one CEO or founder, one business, and a specific problem: the membership that stopped renewing, the consult that never came back, the ad account that worked in 2023 and does not work now.
We publish the numbers they are willing to share and the decisions behind them. If you run a wellness business and you want to hear how the people ahead of you are buying demand, this is the show.