EP 14Medspa48 minNovember 5, 2026
Why your $40 lead costs you $400
Marisa Okafor — Founder & CEO, Six-location medspa group
Marisa rebuilt her entire acquisition model after realising her lead cost had fallen while her cost per kept appointment had doubled. We get into offer design, consult show rates and why she stopped buying leads and started buying calendar.
“The cheapest lead in the account was the most expensive appointment we ever bought.”
Show notes
00:00 — The number that made Marisa rebuild the account.
07:40 — Why a $40 lead became a $400 appointment.
16:20 — Offer design: what her consults actually include.
28:05 — The front desk script that lifted show rate.
39:10 — What she cut, and what it saved.
Running a wellness business and want to be on the show? We record with operators, not vendors.
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